Following several successful showings at various Nigerian cities (Lagos, Port Harcourt, Abuja and more) and festivals outside Nigeria (Accra, London), the Block Party festival is partnering with Spotify to bring music closer to the fans in its latest edition, the Island Block Party.
The Block Party festivals are a celebration of Afrobeats and their connection with the host cities. The events attract some of the biggest Afrobeats stars, with fans from all over the world invited to experience the vibrance and intimacy of the African sound.
Spotify is one of the world’s streaming giants and has grown exponentially through its connection with users, strategic partnerships, and perhaps the best shuffle and playlists feature anywhere on earth.
This event presents a unique opportunity for both Spotify and the BlockParty to showcase how music connects the world and brings people closer.
With attendees and signups at the festivals numbering in the thousands, past editions have included headline acts like CKay, Falz, Omah Lay, BlaqBonez, BXNX FKA Buja, Focalistic, Major Lazer and several more acts across the world.
The festival generates enormous traction on social media, with the festival attracting support from major brands like Twitter through its Hashmoji feature, and the biggest brands in Nigeria.
Block Party and Spotify are aligned in their mission to bring world-class music experiences to an even broader audience, with the popularity of Afrobeats and other genres of music of African origin generating significant opportunities for both brands.